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HAIR CARE INDUSTRY
HAIR colourants,
baby care and feminine hygiene have accelerated growth in the Indian
personal care market according to a study. India claims that in
India it is hair colourants, which have proved to be hair care
market's crowing glory. The Indian hair care market has witnessed a
strong growth within the personal care market growing by 3.8 per
cent over the previous year, as per the study. While hair
conditioners and colourants were earlier restricted to the affluent,
occasion linked beautification they have become a way of life today.
In addition, emerging product areas such as colourants are looked at
as substitutes for hair dye to counter greying hair. For the
category, this reflects a paradigm shift in terms of moving from a
mere value addition to the hair care routine to being a category
that possesses a definite benefit proposition. Last year, hair oils
have shown a growth of 6 per cent over the previous year with rural
India seeing a faster growth rate (11 per cent) than urban India (4
per cent). India's current phase of demographic transition, a
burgeoning population, price erosion across FMCG categories and
rising urban affluence has combined to ensure an acceleration of
growth for this category.
After bath and shower products, hair care is the second largest
contributor to the cosmetics and toiletries market in India, with
sales of Rs38.6 billion in 2005, up by 9% in current value terms
from the previous year. Within hair care, conditioners accounted for
almost 53% of value sales, shampoos another 35%, colourants 9% and
salon hair care and styling agents for the miniscule remainder. |
