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Herbal Cosmetic Industry
Over the past
couple of years, the herbal wave has been sweeping the skin care
segment. This Rs 300-crore segment is perceived to be the hottest
and the fastest growing. A slew of companies launched herbal
skin-care products. With the dawning of the potential of this
segment, players which operate in the premium segment, have become
more prominent. Existing players too have expanded their range to
include herbal variants.
In
cosmetics market the herbal cosmetics segment is witnessing a growth
rate of 60% and more compared to 20-25% of the total industry.
Presently the herbal cosmetics segment constitutes around 11% of the
total cosmetics market of size of Rs20bn. Indian markets being price
sensitive these players have either gone for major price cutting or
have introduced smaller packs for having a share in the pie. Even
players who were hitherto into plain (chemical based) cosmetics too
have launched natural variants of their existing brands.
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